CURATION WITH PURPOSE – THE 99.7 DA HEAT MIAMI MOVEMENT ( IHEARTRADIO + AUDACY )

Every DJ curates; few lead culture. As Program Director for 99.7 DA HEAT MIAMI on iHeartRadio and Audacy, WESWILL redefined sonic leadership. He ensures every transition on air captures Miami’s heartbeat—vibrant, international, unstoppable.

Listeners describe the station as a soundtrack for ambition. From sunrise grind sets to midnight frequencies, his programming inspires momentum. “The DJ has always been the most important person in the room,” he says. “We control mood, mindset, and movement.”

Under his direction, 99.7 DA HEAT MIAMI became a hybrid ecosystem—merging mainstream radio polish with independent authenticity. Artists who once fought for airtime now find equitable exposure under his programming vision.